Back in January ImageShack.us paid an undisclosed sum to Steven Baxt to aquire the domain name ImageShack.com. Ownership of the domain name changed hands on the 20th of that month. ImageShack attempted to obtain the domain via WIPO in 2005 but were denied. At the time of the transaction the domain had 35,000 unique visitors a month. We wrote an article that described an unamed start-up that was attempting to enter a market where they’re fighting multiple eight hundred pound gorillas with an obscure company name and a .us domain extension. It’s not necessary to have a category killing domain, but it certainly helps. I would say that in most cases you should secure the .com (or at least the .net) extension of your company name. 95% of the time if your company takes off you’re going to end up paying for it anyway. Most likely it will be a much higher premium.
ImageShack continues to use the .us extension as their url address.
Filed under: Uncategorized | Tagged: imageshack, imageshack.com, imageshack.us
