Toys.com goes back up for auction tomorrow. Originally sold off at auction for $1.25 million on behalf of the parent company eToys.com which filed for bankruptcy. When this domain was sold at auction through Pachulski Stang Ziehl & Jones LLP there were a small amount of bidders. The reason being that this auction flew under the radar of many companies and all but a few of the heavy hitting domainers. Well the bankruptcy court has the right to hold the auction once again if it feels that the item was not marketed properly. That was certainly the case.
Tomorrow the field of bidders will include National A-1 Advertising, Frank Schilling, Toys R’ Us and most certainly some (if not all) of the original bidders. Even if they didn’t bid heavy the first time around they might be bidding higher now. Once you know someone really wants something more than you it generally makes your interest grow as well. This human behavior seems to hold true in this business world as well.
There was an uproar on Techcrunch over the original sale price, so expect even more tech froth after this next auction brings in a total between $2 and $3 million.
An unreported sale that flew under the radar of all domain news agencies was the sale of Tax Relief dot net for more than $50,000.
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