SinglePill.com – Entertaining News

by Sean Palma
In the words of the new mother Amy Pohler and Seth Myers of Saturday Night Live, REALLY.

Really, TVeez aka now renamed Odysii.com you really thought that your new rebrand was a good choice? Really? Benchmark Capital and Giza Ventures are confident enough in your business to bankroll you with $15 million but not some marketing advice in regards to your company name? Really?

Props for figuring out that TVeez probably isn’t the best name for a digital signage company. I don’t even get the connection in the first place. Reading it I’m confused as to the pronunciation. “TV EEE Z”, “TV Easy” is that it? Or is it more like “TV ease”? Well regardless you figured out that the company name has little to no connection to what products and services you sell.

So what to do now…. Hmm maybe change the company name that’s clever, catchy and resonates with our core business model.

DigitalSignage.com, DigiSigns.com, DigitalSigns.com all good names for sure but I think you’re better off again with a name that has zero to do with your business and is insanely difficult to remember or spell. Odysii.com as in let’s make it an odyssey to market our company.  This is kind of a rant but come on. As everyone knows nearly every word and word combinations .com domains have been taken. Well when that happens do what many businesses do, suck it up be professional and buy a great marketable domain in the aftermarket.

In the case of the generic domains mentioned above I would bet that all three of them are probably available. DigiSigns.com (my favorite of the three) is owned by Domainer Extraordinaire Frank Schilling. Now while he isn’t known for selling domains too often, the guy is all about the Benjamin’s and he’s very smart. If someone was knocking at his door asking to buy DigiSigns.com with a $50,000 offer I think he’d accept. He certainly doesn’t need the money and there’s a rumor that every time he inhales a breathe of air he makes $20 but he’s a reasonable guy who will understand that Digisigns.com would have to be parked for 200 years before it would bring in that kind of revenue. The point is, with a somewhat modest budget (for a company with $15M in funding) you could acquire a great URL. Oh and the domain market is in the absolute dumper right now, it’s the biggest buyers market in the last seven years.

Rolling out with such a horrible (less of an improvement in my opinion) domain name seems irresponsible and counterproductive. How much time will be wasted just repeating over and over Odyssi? Reporters, bloggers and (hopefully not) clients will be sending emails to wrong addresses all of the time. This is an EPIC FAIL on the level of whoever decided to make the major villain and costliest set piece in Wild Wild West a robotic spider. Or green lit Cutthroat Island with Mathew “negative sex appeal” Modine opposite Geena “I need to stand next to a viking to not look like a giant” Davis.

Benchmark and Giza, sorry to be so blunt but someone’s got to be real. EPIC FAIL. Let’s just hope that Odysii this is your first, last and only EPIC mistake.