When women are researching breast augmentation ( or breast enhancement ) there’s a lot of information available. More than a dozen sites can provide you with the information required to make an informed decision. BreastEnhancement.com sets the bar even higher, by providing consumers with access to industry leading information along with the ability to connect directly with Board Certified Cosmetic Surgeons. In some cases women can have an open dialog and ask question from surgeons even before an initial consultation directly through the website.
Sean Orr and Sean Sullivan are the founders of BreastEnhancement.com. SinglePill.com sat down with the two entrepreneurs to find out exactly what they’re trying to accomplish with their company.
SinglePill – “There are already a lot of companies who provide consumers with these same services, what exactly makes BreastEnhancement.com different?”
Sean Sullivan – “Well Sean and I believe that our operation can offer better quality information as well as provide consumers with access to a field of more skilled surgeons. Our business model is different from most if not all of our competitors, so that allows us to be more selective in whom we allow to advertise within our directory.”
Sean Orr - “The consumers who are visiting our site need to feel comfortable and have confidence that all of the information we provide is accurate as possible. Cosmetic surgery, while in most cases not a life saving procedure is still a very serious undertaking and one that can’t be treated lightly.”
Sean Sullivan – “Our primary concern is the women who rely on us to make a well informed decision. Everything we do from the design of our site, the companies we partner with to the social and health initiatives we undertake all are based around helping women make the right decision. Cosmetic surgery is not for everyone, we make that clear from the beginning.”
SinglePill.com – “So from a surgeons perspective, what makes you different from your competitors?”
Sean Sullivan – “Simply put, we offer exclusivity. By that I mean we only allow a very small percentage of Board Certified Surgeons within our directory. Our model only allows us to offer advertising space to two surgeons per county. It allows us to be very selective and also provides an unmatched return on investment for our surgeons.”
SinglePill.com – “Can you elaborate on that a bit?”
Sean Orr – “Imagine if you were a business owner and the YellowPages came to you and said they were going to offer you deal where only you and one other business will be listed in their entire book, that’s essentially what we’re doing. Instead of sharing advertising space with thirty surgeons you’re only sharing it with one.”
SinglePill.com – “Doesn’t that negatively effect your company, essentially cost you and your investors money?”
Sean Sullivan – “I think that isn’t an accurate assumption. For one, we want clients who are overwhelmingly pleased with us. I’d prefer to have 1,000 surgeons nationwide who are going to be clients for as long as they are in practice. The other option is to have 20,000 clients who aren’t getting that same return on investment and who might not stay or end up raving about our company to their peers. Some of the most successful companies have focused on making their clients so happy that they end up becoming evangelists for them.”
Sean Orr – “Then there’s the issue of quality control and experience for our visitors. We want it to feel like a more personalized service. We find that because our visitors feel like they’re being more attended to and in many cases getting those necessary primary questions out of the way it leads to a more pleasant experience for them and more consultations for our surgeons.”
Sean Sullivan – “We also have other avenues that allow BreastEnhancement.com to earn revenue. Again our primary goal is the experience for our visitors. As long as we take care of that, everyone will benefit. In regard to our investors, they’re in agreement with our company philosophy. I don’t believe they’re worried either, we’re fielding a lot of calls regarding partnerships, mergers or even an outright acquisition. “
SinglePill.com – “What are these other revenue sources?”
Sean Orr – “We can’t go into that yet. We can say that we do have product sponsorship agreements in place.”
SinglePill.com – “What are your goals with this newly acquired domain BreastCancer.net?”
Sean Sullivan – “Our plans are to build out a non-profit organization who will help educate women (and men) about the dangers of breast cancer and what steps need to be taken in order to detect this deadly disease before it’s too late. We also are in the planning stages of launching a program that will help breast cancer survivors whom have had a mastectomy or double mastectomy raise the funding necessary for their reconstructive surgery.”
Sean Orr – “We have quite a bit planned over the next few months, we’d really like to check back in with you then about some new developments.”
SinglePill.com – “Well we appreciate your time and thank you for the interview.”
Sean Sullivan – “Thank you.”
Sean Orr – “Thank you.”
